loader image



London Business Develpoment

About Me

Product Developer and Merchandiser with eleven years experience in Footwear & Leather goods, with a global supply base and luxury brands, such as L.K Bennett, Sophia Webster and Jimmy Choo.

A Bachelor of Arts degree in Design and Visual Communication and a passion for design enables her to translate design concepts, identify emerging trends and innovation to deliver a well balanced range.

Extensive experience in developing and executing product strategies, managing product life cycle, collection building and evaluating manufacturers.

She believes that sustainable and efficient solutions during development to production in sampling, sourcing, processes and costing can only be achieved in a collaborative working environment.

- ruth


Area: Business development - Footwear & Leather Goods

  • Organisation of collection calendars and development plan analysis
  • Commercial balancing of the product
  • Research support in collection concept
  • Range planning
  • Retail costing and pricing analysis
  • Analysis of target prices and product positioning
  • Product costing analysis in relation to target margins

Management support in complex product development processes