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Footwear Development

About Me

Having always lived and breathed footwear, he has learned to translate the most diverse design indications into a shoe.

For more than twenty years he has worked for the major luxury brands.

He has directed development departments and coordinated business units for Bottega Veneta, Balenciaga, Christian Dior and many other brands, working alongside the influential designers.

Convinced that in every job, beyond time and impossible demands, people can achieve incredible things, he knows how to transform a design challenge into a project and a project into industrialised production.

- cristiano


Area: Footwear Development

  • Collection strategy and brand identity
  • Design and criticality analysis with setting and balancing
  • Product assessment and business consistency
  • Collection development coordination – footwear

Strategic technical solutions for the product (footwear)

  • Placement of the product in the correct price range and search for consistent coherent production solutions – footwear
  • Cost analysis with comparison by product range and competitors (product – footwear)
  • Analysis of resources in product design and planning